Gaming Research, Inc.
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Loyalty Research

Profiling of critical indices of loyalty strength for traditional land based, riverboat and Class III operations throughout the United States. Using a combination of database information coupled with computer aided telephone survey research methodologies to assess loyalty strength on a series of tracking (monitoring) programs over time. Key is to understand across specific behavioral and demographic metrics (e.g. ADTW, frequency of visiting, gender, preferred game, etc…) the existing level of loyalty for a specific operation and its financial impact against a universal set of consumer decision rules developed by Gaming Research, Inc. for the Gaming Industry.