Gaming Research, Inc.
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Competitive Research

A strategic and tactical research annual program to fully understand the “competitive” situation your casino, its brand and position lies within a defined competitive mix. Customers rate their favorite casino and then other casinos on 50+ product/service attributes comprising the total casino operation… emphasis on critical revenue generating components of slots vs. tables, restaurants and hotel. Visiting patterns are analyzed, and the strengths and weaknesses of your casino and competing casinos are developed. Resulting information is used to help determine strategy for stealing market share (a key in slow growth, mature markets) as well as insuring that share is not lost to the competition.