Classic Awareness, Recall, Advertising Research
Residents of target markets are interviewed before and after new advertising campaigns are undertaken. Consumersâ€™ level of specific casino brand awareness is measured, both aided and unaided. Research results are analyzed by demographic and behavioral categories to evaluate the effectiveness of the advertising campaign in reaching the target market. Research in the post advertising phase also measures what is specifically recalled about the casino advertising â€“ Are â€śtaglinesâ€ť memorable? Is the message that is supposed to be delivered being received? Current efforts underway include a major Class III Tribe in Southern California and a major casino hotel operator in the greater Las Vegas area.