Gaming Research, Inc.
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Classic Advertising – Concept Branding and Name Research

Both of a qualitative and quantitative nature, this type of program has been used to monitor the perception of current and potential “brand” performance – including brand development (e.g. new $2 billion brand on the famous Las Vegas Strip and its market potential over time), brand introduction, brand maintenance, etc…And where does your brand PLACE in what you believe is the competitive set that you must face day-in, day-out?