Gaming Research, Inc.
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Market Potential Evaluation for New Casino, Racino Jurisdictions

GRI has estimated the casino market potential for both domestic and international jurisdictions. Analysis of casino revenue potential has been performed on all types of proposed casino operations and Class III Indian gaming operations. This includes examining the geo-demographic, psychographic, and behavioral profiles of the surrounding population base. This information has been used to estimate consumer acceptance, demand and visitation to the casino product offering, including both private industry (casino operators) as well as public (government) viewpoints.

  • Recent jurisdictions have included the Northeast U.S., Midwest, Southern California, Southwest (Texas Racinos) for example.