Gaming Research, Inc.
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Client Testimonials

Gaming Research, Inc. has completed several projects for the Coast Casinos brand of Boyd Gaming. Their understanding of the casino industry and the “locals market” here in Las Vegas is exceptional. I have worked with GRI and Dr. Jeffrey Lowenhar for over 15 years in my senior marketing executive roles at both Hyatt Gaming and Boyd Gaming. Most recently, in 2007-08, GRI completed a number of highly valued research projects with respect to Boyd’s Coast Casinos Brand. I would highly recommend Gaming Research, Inc. for your market research needs.

John H. Sheldon III
Former Vice President Marketing, Nevada Region
Boyd Gaming

I continue to be impressed with the depth of knowledge regarding a wide-range of casino customer behavior demonstrated by Gaming Research, Inc. I have been involved with Gaming Research’s services for many years, earlier when I was a senior executive at Majestic Star Casino in Indiana, and most recently when I joined Delaware North Companies. Research results have provided critical actionable areas for management to make a difference and insight into local gaming communities before entering a new market. Going forward, DNC Gaming & Entertainment will continue to work with GRI on a variety of projects.

Therrin Protze
Vice President of Gaming Operations
DNC Gaming & Entertainment

As a senior executive at several casino companies, including Isle of Capri Casinos, Majestic Star Casino and Southland Park Gaming and Racing, I have been able to use the services of Gaming Research, Inc. to conduct market research on a variety of market and customer related issues. These issues have included customer satisfaction, customer reaction to major property capital changes, perception of advertising campaigns, and market share/loyalty analysis. Gaming Research, Inc. continues to meet and always exceed my expectations when I need quality market research done.

Troy Keeping
President and General Manager
Southland Park Gaming & Racing

I have known and continue to work with Jeffrey Lowenhar and Gaming Research, Inc. for over 20 years – domestically at casino properties in Las Vegas, Laughlin, and Shreveport, LA, and internationally in Greece. Gaming Research is always my first and only choice for high quality market research, especially in the areas of customer satisfaction and marketplace analysis.

Gary Gregg
COO, Hooters Casino Hotel Las Vegas

As Vice President of Consumer Marketing at Hollywood Casino Aurora, I have an on-going professional relationship (which began 15 years ago) with Jeffrey Lowenhar and Gaming Research, Inc. Dr. Lowenhar has completed a variety of research projects for Hollywood Casino, including a multi-year monthly Customer Satisfaction study, Inactive Customer research, several Competitive Analysis projects focusing on the Chicagoland marketplace and the distribution of gambling time between the area riverboat casinos, and a study measuring the strength of Hollywood loyalty for our high-end database customers. Because of the excellent work on these and many other projects, we continue to use Gaming Research, Inc. as our critical market research provider.

Alan Rosenzweig
Vice President of Consumer Marketing
Hollywood Casino Aurora

Jeffrey Lowenhar (President of Gaming Research, Inc.) is a very gifted strategist and I value his insight on a wide range of hotel development, marketplace analysis, and casino related issues. His professional analysis is always very well reasoned, objective, and straight to the point. Gaming Research, Inc. has provided us with valuable insight into the Las Vegas marketplace and the important issue of hotel branding in this very competitive arena. I would highly recommend Gaming Research, Inc. if your firm needs help to better understand a variety of complex customer marketing situations.

Richard Alter
Financial Capital Investment Company

As our marketing research provider for the past 3 years, Gaming Research, Inc. has been a valuable asset to our California Class III Indian Casino operations, Agua Caliente Casino Resort and Spa Resort Casino. Gaming Research, Inc. provides world class market research for the casino industry that is highly accurate, thorough and understandable. Their ability to be creative in drilling down through the clutter to the hard cold facts is cutting edge. Gaming Research, Inc. is a valuable marketing and strategic partner and I personally recommend their services.

David Fendrick
Agua Caliente Band of Cahuilla Indians

Dr. Jeffrey Lowenhar, President of Gaming Research, Inc. has a very strong intellectual and solid results oriented history in the gaming space. I have known and worked with Dr. Lowenhar professionally for many years, most recently in my position as Vice President of Marketing for the Agua Caliente Band of Cahuilla Indians. Gaming Research, Inc. was responsible for all the marketing research for the properties. In my new role as Vice President of Marketing with Gateway Casinos, I will continue to work with Gaming Research whenever I need expert marketing research from a trusted source for understanding my customers in greater depth.

Bonnie Picker
Vice President, Marketing
Gateway Casinos & Entertainment

Gaming Research, Inc. is my top choice when facing a question or series of questions that can only be answered by conducting effective market research. I first used Gaming Research when I was a senior executive at Viejas Casino in California, and have continued to use their services now that I am CEO at Soaring Eagle Casino Resort in Michigan. Gaming Research, Inc.’s President, Dr. Jeffrey Lowenhar, is a “world class” researcher and casino gambling expert. This is especially true in the Class III Gaming arena. You can only win by hiring Gaming Research, Inc. for your casino marketing research needs.

Andy Asselin
CEO, Soaring Eagle Casino Resort